Keeping in line with its strategy of vertical integration and introducing economical devices to expedite the market uptake of high-speed mobile internet, Mobilink has partnered Q Mobile to release two new Jazz X Smartphones – JS-1 and JS-7. Q Mobile, under this agreement, will not only manufacture more Jazz X handsets for Mobilink, but also become the brand’s official distributor across Pakistan. Both these handsets and partnership was announced in an event organized in Islamabad where industry stakeholders and tech bloggers were present to witness unveiling.
Both Jazz X 3G Smartphones are aimed to cater different market segments with different features. Jazz X JS-1 is dual SIM and equipped with 1.0GHz MTK Quad-Core processor along with 8GB ROM/512MB RAM, which provides efficient processing without lag. Android Lollipop 5.1, GPS support and 1400 mAh battery whereby one can enjoy seamless Android experience. Display wise, the device has 4 inches capacitive touch screen which provides for quality images. It also carries a 2 MP rear and Smart front camera to allow for the capture of priceless moments.
Jazz X JS-7, on other hand is packed with features to target young consumers who are more prone to entertainment. Display wise one can watch movies or videos in distant clarity on a 5 inches IPS Gorilla Glass screen on the go. It also allows seamless multitasking along with the power to run graphics enhanced games with a 1.0 GHz MTK Quad-Core processor along with 8GB ROM/1 GB RAM. JS-7 also supports a 5 MP rear camera with autofocus plus LED flash and 2 MP front-facing camera for selfie lovers. Moreover, the handset is packed with GPS support, 2000 mAh battery and ample space to download videos, apps and audio files as the model allows for an expandable memory of up to 32 GB.
Speaking about the need to partner with QMobile, Aamir Ibrahim, Deputy CEO & CCO – Mobilink, commented,
“This partnership allows us to provide our customers with a streamlined set of solutions in order to facilitate their communication needs. QMobile’s expertise allows us to create a leading range of affordable smartphones, which meet market expectations.”
Muhammad Ali Khan, Head of Devices & Data – Mobilink, commented,
“The common understanding is that with the availability of affordable smartphones offering better functionality, smartphone adoption and internet penetration will rise exponentially in the near future. This is the reason we decided to partner with QMobile, as we believe their understanding of the needs of today’s price sensitive consumer coupled with technical expertise can assist us in reaching our vision of a digital Pakistan.”
Zeeshan Akhter, CEO – QMobile, added
“Mobilink’s superior 3G services coupled with our 3G Smartphone manufacturing expertise provides us with a product range capable of disrupting the current affordable market trends. And the power of a brand like Jazz X allows us to venture in to those areas of the local market which have not experienced the benefits of a 3G Smartphone before,”
Zeeshan Yousuf, Director – QMobile, stating the power of the two brands said,
“Jazz, as a brand, has a very rich history. Its re—launch gives Mobilink the edge in terms of recognition in low penetration areas, and the trust of consumers. Together with QMobile, Pakistan’s top selling mobile brand, it shall be able to enlarge its reach in the local mobile market, and look to bring online a significant proportion of the offline population,” .
The devices will soon be available at all Jazz Experience Points, Franchises and QMobile retail outlets across Pakistan in Black, Silver and Navy Blue color variants. Customers buying these two Jazz X devices will also receive PKR 300 balance, 300MBs of data and unlimited Facebook & Whatsapp for up to 3 months (balance and MBs will be posted in three equal installments.
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