#PlantAPack is all about engaging youth in a positive and healthy activity focusing about environmental betterment. Emphasis is to leave a better, clean and greener Pakistan for coming generations. As the saying goes, the best time to plant a tree is 20 years ago, the second best time is now, #PlantAPack is one serious step towards #CleanAndGreen Pakistan.
The #CleanAndGreen campaign launched on 23rd January 2016. The initiative behind the campaign is to spread the message of keeping Pakistan Clean And Green by taking simple steps such as putting trash where it belongs. The aim is to spread awareness and create a positive impact in the fight against littering
This time around, Pakistan's social media spectrum was stirred by creative GIFs from popular brands such as Lays, Mountain Dew, Kurkure and Cheetos. This was quite different and clutter breaking idea compared to other brands on New year evening.