Mountain Dew Pakistan organized Pakistan’s first ever Electronic Dance Music Festival in Lahore featuring London’s No. 1 Dance and House Club ‘Ministry of Sound’ to launch three exciting new flavors Live Wire, Pitch Black and Blue Shock. The campaign is termed very aptly #DEWmocracy since the brand is giving its fans the right to choose which flavor should become a permanent offering in the Dew portfolio. The high profile event was attended by many top celebrities including Umair Jaswal, Junaid Khan, Bilal Lashari, QB, Cybil Choudry, Ali Xeeshan and many more.
This time around, Pakistan's social media spectrum was stirred by creative GIFs from popular brands such as Lays, Mountain Dew, Kurkure and Cheetos. This was quite different and clutter breaking idea compared to other brands on New year evening.