Coca-Cola Pakistan has recently launched localized version of it’s global campaign “Share a Coke”. Along with introducing 150 common Pakistani names which were printed on Coke cans & bottles, a limited time Green Coca-Cola can is also marketed. The idea is to share Coke’s love for Pakistan – and the campaign name is #PakistanKeNaam.
Campaign was launched during WT20 2016, Circket is what keeps us Pakistanis United & patriotic in its own way so the idea of patriotism is blended very nicely in Coke’s campaign communication with the Cricket craze.
From a consumer’s perspective It is so great to see our desi names on Coca Cola cans. This gives a unique sense of belonging towards the brand. And apart from regular desi names there were some surnames and nick names used on these bottles as well doubling the fun.
By-the-way, did you spot your name yet? I got mine 🙂
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