Pakistan’s first international standard mall, Dolmen mall, is renowned for always staying a step ahead of its competitors. As summer 2016 approached its end, Dolmen hosted the city’s biggest Back to School Festival. Held from 29th to 31st July 2016 across Dolmen Malls. The festival aimed at school going kids and families; giving them a chance to celebrate and be excited about the scholastic year. Complemented by Harry Potter and the Cursed Child party.
The Marketing Head at Dolmen, Anum Nadeem said,
“We’re holding this event for the first time and are expecting families to shop, eat and have fun. We’ve brought together some great shopping options for our customers.”
At Dolmen Mall Clifton, the Back to School edition of the Dolmen Bazaar saw leading retailers like Hub, Leisure Club, Kidz Dunya & Sindbad as well as budding entrepreneurial ventures like Magic Hands and Paperworks showcase their Back to school range. From school bags, notebooks and stationery to a delightful display of balloon art, the little ones thoroughly enjoyed themselves in this maze of amazement. Parents, on the other hand, rejoiced the rare opportunity for their kids to have fun in a safe and family-friendly environment.
Adding some magic to the cauldron of excitement, Dolmen Mall conjured up the launch of Harry Potter and the Cursed Child in collaboration with Liberty Books on the third day of Back to School Festival.
‘Harry Potter and the Cursed Child’ launch held on Harry Potter’s birthday, 31st July
The response was staggering; the event saw a union of three generations of Potterheads. From five year old HP fanatics flaunting painted scars on their foreheads, to tweens donned in wizard’s robes – even grownups didn’t shy away from swishing their wands and crying out ‘Wingardium Leviosa”.
Fans lined up at 9:30 AM to receive their copy of the book. Harry Potter fandom was so majestically celebrated in Pakistan. Thematic décor, wands, hats, trivia games, giveaway for the best dressed fans. Countless photo opportunities with a truly magical ambience and music, the event was a memorable one.
Dolmen Mall capitalized on the organic pull of Harry Potter fandom and took Back to School Festival to a whole new level. The event exceeded expectation on all fronts, and provided visitors with three days of festivity in a completely family-friendly environment. Dolmen aims to continue surprising its visitors with more such events in the future.
Bloggers and KOLs were hosted by Dolmen Mall at ‘Harry Potter and The Cursed Child’ launch event. Special Harry Potter themed giveaways were also given. They shared the impact the book has had on their lives and also relived their back to school memories. Refreshments had crispy Grilled chicken from Golden Chick and delicious cupcakes and coffee from Lals. Everyone left the vicinity of the mall happy and content, with their copy of their favorite book with them.