Its that time of year again when all brands jump on Zaalima bandwagon. Meanwhile every other brand was busy mocking each other’s creativity skills through TV and print ads, Shan played it real smart.
Shan is known for making ads that pull heart’s strings with a notion ‘food connects us’ like they did in that #khushiyanChakhLo campaign.
While its getting mixed reaction on social media this 3:22 min long new Shan Biryani ad has everything to love. From incorporating localized cultural elements to embracing changing dynamics because of CPEC and how our social system operates. How warm our people are and how they welcome foreigners with open arms. In the end, food does connect us all.
Though this ad has given birth to a new banter of ‘Chinese can cook better Biryani than Lahoris‘ I still liked this ad, did you?