BodyBeat Events & PR and Empact Activations, the creators of #CornettoPopRock are ecstatic to announce the launch of their third music video nation-wide! The funky rock song #PYARWYAR sung by Quratulain Baloch (aka QB) featuring Noori is written by QuratulainBalouch herself. The psychedelic music video is fantastically directed by Amaan Ahmed from Uncutstudios while BeenishPervaz and Munib Nawaz do the rock star yet simplistic styling and wardrobe respectively. The concept of the video may have been brewed by BB Events & PR and Empact Activations but beautifully brought to life by the directorial team at Uncut Studios.
Quratulain Balouch has been widely recognized as one of the leading female vocalists in Pakistan. She has received several national awards over the years including Lux Style Award for Song of the year in 2012, Lux Style Awards for Best original track in 2012, Pakistan Media Awards 2012, Hum Awards in 2013 and Achievement Award in 2013. QB comments at the live concert.
“I am here at the #CornettoPopRock concert and I’m excited and nervous at the same time. I finally got to perform my original tracks for the first time. So thank you Cornetto for this opportunity.”
Music for this song has been composed by BIY records. The song ‘PYAR WYAR’ is QB’s first attempt at writing her own lyrics and composing her own melody.
Ali Noor added
“after watching her write her own lyrics and be a part of the whole process, it is very clear that QB has the potential to be one of Pakistan’s finest songwriters & we need platforms & initiatives like this one brought to us by Cornetto to surface the concert culture again.”
‘What is very exciting about #CornettoPopRock is that it has actually supported our creative process to the fullest and that is something which is unique and rare. Because usually, brands just ask you make songs that they want but Cornetto gave us full creative freedom which is a big deal’
Talking about this new release, Amaan Ahmed, the director of the video said,
‘this song is all about emancipation and practicing the freedom to live and explore everything that the world has to offer. The fit of this song in all its lyrical genius is such a perfect marriage with Cornetto, as the brand too primarily focuses on youngsters daring to live and love and explore different avenues of freedom around them. I wanted this video to be hip, funky, colorful and loud, much like the poprock composition of this song and the hip and happening feel of the brand. Cornetto and Pyar Wyar together felt like the best complimenting ingredients to a delicious video direction!’
#CornettoPopRock is a national music platform that aims to revive the pop rock culture in Pakistan. The platform led by the mega youth brand Cornetto, touches many avenues for music lovers including; hosting a series of concerts and auditions in Karachi, Lahore and Islamabad, releasing 6 music videos/songs comprising of duets and solos, providing a platform for new singers, encouraging young bloggers and photographers and most of all igniting the patriotic bone.
The Season 1 lineup includes maestros of the music fraternity such as Ali Azmat, Komal Rizvi, Noori, ,UmairJaswal, QurramHussain, Zoe Viccaji, QuratulainBaloch and the international sensation Ali Zafar.
Take a look at our latest music video on; http://www.cornettocupidity.pk/cornetto-pop-rock/videos/